No matter who you were or where you started from, the globe was mostly a blank space to you. A Roman might have had a slightly more filled-in map than an Ohlone Native American, but compared to the whole sphere, neither knew very much about anywhere else. Today it feels like that map has been filled in for us. Satellites are able to locate us and send GPS coordinates anywhere, allowing us to get precise directions, an estimated time of arrival, and the location of any police speed traps between here and the nearest Cracker Barrel.īut a good explorer looks for the gaps in the map. If you were Jacques Cousteau, you explore the 70% of the world that is underwater. If you are Elon Musk, you skip the earth and head straight for Mars. If you are Jane Goodall, you explore the empathy of the Great Apes. All are explorers who know to look where others do not.įiguring out where to explore is one of the biggest challenges innovators can face. When to Launchīlockbuster was a pioneer of online streaming when CEO John Antioco launched their streaming service in 2004 and did away with their most lucrative business, late fees.
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