The label's first releases - the first five volumes of DJ Food's Jazz Brakes - were produced by Coldcut in the early 1990s. It has signed a diverse range of artists, has created its own publishing company, Just Isn't Music and finds innovative uses of the software. The label has been called "visionary" and "reliably excellent". Inspired by a visit to Japan, Black, and More created Ninja Tune in 1990 as a means to escape the creative control of major labels, and as a vehicle to release music of an underground nature, free from the constraints they experienced in their brief stints with Arista and Big Life. It was founded by Matt Black and Jonathan More (better known as Coldcut ) and managed by Peter Quicke and others. Ninja Tune is an English independent record label based in London with a satellite office in Los Angeles.
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